CONTEXT 
FlexClub is a vehicle subscription marketplace serving South Africa and Mexico markets for B2C and B2B. 
We needed to find a solution to influence members' behaviour in order to reduce risk and increase the collection rate of subscription fees and other charges that users generate while driving. The project also implicated partnering with a driving track technology and integrating it into our customer journey.  ​​​​​​​
MY ROLE  
Product Designer & researcher 
The team & stakeholders: Product manager, Finance, Analytics, Engineering team, Operations & Customer Support. 
GENERAL OBJECTIVES
> Increase collection rate
> Reduce business risk
> Increase retention 
> Validate driving technology 
> Have the safer drivers in the market.

THE PROCESS
Design Thinking - Lean UX.
Discovery - Ideation - Testing - Design - Research 

PROBLEM & HYPOTHESIS 
THE PROBLEM 
Members are unaware of extra monthly sundries charges since FlexClub offers an all-inclusive fee. It is not difficult for members to get into debt due to unexpected sunrise charges, which generate a risk for the business. Most of the sundries charges come from unresponsible driving behaviours and overdue payments. 
HYPOTHESIS
We believe that rewarding users for their payment and driving behaviour will increase the monthly collection rate and reduce business risk.
EXPERIMENT
We will integrate driving tracking technology and reward users for their behaviour. We will create a rewards program and include it on the personal user dashboard.
VALIDATION
We will consider that the hypothesis is validated if users improve their driving and payment behaviours and regularly engage with the program while the business increases the collection rate. 

Mobile screens- main user tasks



STYLES & STATES
pROCESS DETAILS COMING SOON
IDEATION - TESTING - DESIGN & RESEARCH
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