OPTIMIZING THE NAVIGATION STATES
The problem : The current menu states are very intrusive, distracting users from achieving their goals. 
Goal : Help users to move easier through the navigation menu and be able to quickly check the updated shopping bag, go to checkout, search for an item or log in, without finding intrusive dropdowns. Dropdowns for minicar need to be consistent with the check out  bag and summary so we will offer a solution that aligned with the main section.
Solucion : Improve de accessibility of the size guide and add valuable size recommendations in the product detail page next to the size selector. In addition, we will include an extra message for extra information. 
DECREASING RETURNS RATES THROUGH AN IMPROVED USER EXPERIENCE
The problem : Scotch has experienced an increase in returns. We asked customers for feedback through a returns form and we have learned that sometimes returns are due to inaccurate sizes of the items. 
Goal : Give users more information and recomendations about the size of each particular item.
We combined the assigment with a scarcity message interaction, in order to study the consistency of messages due to different scenarios around the size selector. 
Solucion :Improve de accessibility of the size guide and add valuable size recommendation in the product detail page next to the size selector. In addition, we will included an extra message for additional information. 

PERSONALIZING THE CUSTOMER JOURNEY FROM NEWSLETTER TO PROFILE PREFERENCES.
Personalization to Reach Humans (Not Just Inboxes)

Targeted personalization increases customer engagement, and we worked together with the CRM and Customer Success team in order to reach the average of increasing 20% in sales when using personalized experiences.
We re-designed our emails and run a personalized campaign. 
We created new flows based on 3 user scenarios, and different journeys for new sign-ups, customers that are subscribed, and customers that are not subscribed to our newsletter. 
The personalized campaign was a success so we decided to move on with shipping the new designs and start promoting the preferences update to our current subscribed customer first. 

ICE CREAM PARLOUR : SCOTCH AND SODA DESIGN SYSTEM
Together with the Front-end developer and the UX designer we have created the foundations of Ice cream Parlour, the atomic design system for Scotch and Soda digital products. 
Why a desing system ? 
Having a design system helps the customer experience team and engineers by giving a more structured and guided way to build solutions for the product's problems. Efficiency, consistency, and quality can be the most important benefits of working with a design system. 
InVision’s handbook defines Design Systems as follows:
“A design system is a collection of reusable components, guided by clear standards, that can be assembled together to build any number of applications.”
SHOP BY SIZE - NEW USER FLOW FROM PROMOTIONAL EMAIL TO CONVERSION.
The problem: During Sale period plenty of sizes are not available or run out of stock, however we need to keep sending promotional sale emails and push notifications to promote discount hits for categories like trousers where the list of sizes is endless. 

Goal: Allow users to shop by size without getting lost in finding the right size or filters.

Solution: New customer journey starting in emails allows users to link a category and size and land to a filtered size category page. Filters are also highlighted on top of the listing product pages on a carrousel , so the user can easily see which sizes are selected or change them without getting lost into filter list. 

Result:  This new feature was very successful, so we don't only use it during the sale period but decided to keep it live. 
See wireframes with feature for desktop and mobile. 

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